Meet Our CEO

Leading the way in innovative solutions and strategic consulting, our CEO drives excellence and inspires our team to achieve remarkable results for our clients.

Ms. Asma, the founder and CEO of Five Elements Consultancy in the United Arab Emirates, exemplifies leadership in innovative solutions and strategic consulting. With more than twenty years of experience in the UAE, she has worked with multinational audit and consultancy firms, gaining a wealth of expertise in finance advisory, performance improvement, and organizational excellence.

Her dedication to driving excellence motivates her team to deliver remarkable results for clients. As a member of the Institute of Chartered Accountants of England and Wales (ICAEW) and a fellow chartered accountant, Ms. Asma possesses profound knowledge and practical insights from both the public and private sectors. Her commitment to fostering a culture of excellence not only benefits her clients but also contributes to the overall growth and success of the consultancy landscape in the region.

Industries at a glance

Food & Beverages

Consumer Goods

Hospitality & Leisure

Travel

Luxury

Power & Utilities

Waste Management

Aviation

Real Estate Fund & Investment

Insurance

Water & Waste

Automobiles

Shared Services Centre

Entertainment

Healthcare

Chemicals & Materials

Manufacturing

Telecommunications & Media

Transport & Logistics

Gaming

Non Profit

Government

Financial Institution

Agribusiness

IT & Audio Visual

Projects & Joint Ventures

★★★★★

Our reliable guidance, responsive team and cutting-edge solutions factor on our grasp of the financial market, giving us the insight to craft tailored solutions for our clients. We are determined to be creating effective solutions designed to increase the productivity of businesses and optimizing working processes.